Cherasco - From a monastery to the luxury resort

From a 17th century monastery in a small town in northern Italy to a luxury resort

The property

 

The property for sale was part of a larger block that housed the Monastery of the Clarisse which existed in Cherasco from 1647 to 1802.

 

Thanks to donations, bequests and gifts, the Cherasco Poor Clares had at their disposal huge capital which allowed the constant embellishment of the Monastery and the possibility of hiring famous artists of the time, such as Pietro Paolo Operti who in 1774 frescoed the main staircase with 3 works including the main dedicated “S. Francesco and S. Chiara ”still excellently preserved.

 

Another important work, to date in good condition, on the vault of the refectory there is another fresco by Pietro Paolo Operti: "The glory of Santa Chiara".

 

Our intervention

 

ANALYSIS OF POSSIBLE DESTINATIONS OF USE AND MARKETING PLAN

 

A) Hotel solution analysis

  • Rilevo dello stato di fatto
  • Market research to determine the most profitable type of structure (3 *, 4 *, with or without internal restaurant, etc ...)
  • Transformation plan
  • Calculation of transformation costs
  • Economic and financial analysis (business plan) to determine the commercial value of the original structure in the hypothesis of hospitality destination
  • Target customer profiling and demand analysis.

 

B) Residential solution analysis

  • Survey of the actual floor plans
  • Choice of transformation layout based on market demand
  • Calculation of transformation costs
  • Economic and financial analysis (business plan) to determine the commercial value of the original structure in the hypothesis of hospitality destination.

 

C) Search for "highest and best use"

  • Comparison of profitability values and choice of the most profitable intended use
  • Preparation of promotional material:
    • Floor plans and rendering
    • Brochure
    • Detailed transformation business plan
    • Website with dedicated domain and indexing on search engines
    • Targeted Google Sponsored Ads
  • Direct promotion of the investment to profiled business customers
  • Insertion in local and international MLS networks.

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