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We add value to your properties Residential

Service focused

GENIUS is
your partner

Thanks to our deep knowledge in the Real Estate Market, GENIUS Agenzia Immobiliare di Torino, è il vostro Partner affidabile per la valutazione e la gestione di operazioni di vendita o acquisizione immobili a uso residenziale a Torino e in tutta Italia.

 

We are experts

residential

Il Team Residential di GENIUS si occupa di analizzare il contesto del prodotto immobiliare; definire le linee guida del progetto di compravendita; elaborare la strategia di vendita di case e appartamenti residenziali e di posizionamento e promozione sul mercato; implementare le attività di commercializzazione.

Chi desidera acquistare un immobile residenziale sarà assistito dai nostri professionisti in ogni fase del progetto, dalla ricerca del migliore strumento finanziario al trasloco. Tutti gli immobili che verranno selezionati e proposti saranno completi di ogni informazione utile per effettuare un acquisto consapevole, sicuro e senza inutili perdite di tempo.

Il nostro importante e capillare network territoriale e la policy di collaborazione con tutte le Agenzie, ci consentono di gestire incarichi di vendita a Torino,  e su tutto il territorio Nazionale e Internazionale.

"Many make the mistake of not understanding where marketing begins and ends, confusing it with advertising alone. Steve Jobs knew this very well. Being in control of the entire customer experience, from both product usage and presentation, and sales means marketing"

Communication is the Key

Marketing Process

1. CUSTOMER NEEDS ANALYSIS

We analyze your needs, desires, motivations and timing, thus determining your expectations in every detail.

2. TECHNICAL / LEGAL DUE DILIGENCE

From the direct detection of the consistency and characteristics of the property to the in-depth documentary verification up to the regularization of non-conformities; nothing is left to chance for the preparation of a certified base to support any investment and divestment choice.

3. PROPERTY VALUATION

Analysis of the marketability and determination of the most probable sale price of the property in the current state. Precisely establishing the right price of a property to be put up for sale is a complex operation that takes into account the position, market trends, demand, conditions and type of the property, as well as countless other parameters that only an expert real estate agent is able to properly evaluate. Our valuation methodologies are in line with national and international standards and industry “best practices” (RICS - IVSC - IAS / IFRS - IVASS - ABI - TEGOVA).

4. SEARCH FOR MAXIMUM VALUE

We identify the characteristics of the property to be emphasized during the promotion phase, based on current market trends. In addition, we analyze every possible modification and improvement to the property that can increase its marketability and market value: from simple Home Staging interventions to splitting up, changes to the interior spaces and the intended use. We provide our customers with a feasibility analysis, SWOT analysis and the cost / benefit ratio of the interventions in order to evaluate their effectiveness.

5. TARGET CUSTOMER PROFILING

Based on the analysis carried out on the property, on the location and the lifestyle offered, we identify the profile of the ideal customer buyer in order to maximize the effectiveness of marketing actions.

6. ADVERTISING CAMPAIGN

The advertising campaign is designed based on the profile of the property and its potential buyer, using the available online and offline tools in a targeted and effective way:
  • Professional photo and video service
  • Drafting of announcements by our Marketing and Communication experts
  • Render and 2D / 3D floor plans
  • Virtual tour
  • Publication on major national and international real estate portals.
  • Paper brochure of the property
  • Dedicated website of the property
  • Virtual and on-site Open House
  • Direct marketing to profiled customers
  • Social campaigns
  • Adwords sponsorships

7. TECHNICAL / LEGAL ASSISTANCE

Collection and verification of all the documentation necessary for the sale. Resolution in advance of any problem with the support of our technicians, notaries, lawyers, accountants, so that the notarial deed becomes a pleasant formality.

8. PRE-QUALIFICATION OF POTENTIAL BUYERS

Prospective buyers are carefully pre-qualified before accompanying them on a visit to your property.

9. REPORTING

Complete, periodic and timely on all the activities carried out during the sale of your property.

10. NEGOTIATION MANAGEMENT

Our professionals are experts in negotiation dynamics. Thanks to their preparation and impartiality they will be able to lead every negotiation to success, to the full satisfaction of the parties.

11. LOGISTIC SUPPORT

We help sellers and buyers to carry out all the tasks of a move without stress and in the most convenient way.

Resta sintonizzato con GENIUS, sarai il primo a scoprire i nostri ultimi aggiornamenti!

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