Technology And Strategic Marketing
GENIUS participates with its own investments in the definition of winning commercial strategies, producing with its organizational structure all the tools necessary to support real estate development, with a return on investment based on the success of the operation.
THE BUSINESS MODEL
REAL ESTATE DEVELOPMENT PROJECT
- Verification of economic and urban feasibility of the initial project:
- target customer profiling for the final product
- market research
- urban planning checks
- business plan of the initial project
- Search for "highest and best use".
- identification of possible intended uses, feasibility analysis
- business plan for the transformation of the various intended uses
- comparison of profitability values and choice of the most profitable intended use
- Supporting the design in the pre-project and product definition phase
- Definition of the operative business plan
- Preparation of marketing plan based on targeted customers
- Choice of marketing channels and preparation of advertising material
- Virtual Architecture: digital architecture and Interior Design for the creation of strong emotions, both for the Client and for Developers, Investors and Designers
- Virtual Reality and Virtual Tour
- Sales office design and set-up and demonstration units
- Sales negotiations:
- costumer's pre-qualification
- technical-legal assistance
- logistical support to purchasing customers
- financing and mortgage assistance.
THE ADVANTAGES OF OUR SERVICE
- Single point of contact for all phases = dedicated project manager
- Support of market experts in the project development phase with business plan definition and identification of correct sales prices already in the preliminary phases
- Development of virtual promotional material to facilitate marketing from the initial stages of the project, with a reduction in time to market and therefore in financial exposure
- Dedicated multidisciplinary work team consisting of:
- Architects and engineers
- Home staging
- Law firm
- Accounting firm
- Real estate market experts
- Digital Marketing Expert
- No initial investment by the customer. We only require an exclusive sale contract of the final product with agreed percentage commissions.
We are pleased to present a new strategic partnership in the field of New Construction.
Digital Solution is an innovative company from Turin, specialized in strategic marketing for the promotion of New Constructions formed by a Team of Real-Estate Marketing Specialists.
Genius, thanks to this important collaboration, is able to present, promote and sell properties on paper, without having been completed or put in place.
How? Exploiting what innovative technology offers.