THE CLIENT
An investor from Northern Italy is completing a real estate project on the island of Lipari and intends to promote residential units under construction on the international market
THE CONTEXT
The exclusive property consists of 7 apartments of various sizes, possibly modular with each other. The complex would also be suitable for hosting a B&B activity or weekly tourist rentals. Particular location, exclusive, naturalistic context, not very suitable for mass tourism. Poor quality real estate offer, little known and difficult to reach location. Naturalistic, gastronomic and historical attraction.
TARGET
Northern European customer, passionate about nature and sunsets, spends a lot of his free time outdoors, loves the sea and is passionate about local gastronomy. He regularly practices hiking and does not look for the comforts of more touristic locations. Family, couple who want to live and live on the island by running a tourist business.
MARKETING PLAN
- Evaluation of the most probable market price.
- Through market analysis we decide to focus marketing on the location even before the properties.
- Distribution to foreign portals
- Website
- Brochures
- Open house/Open Week
- Concierge proposal
- Services for customers.
