Independent villa, developed on three floors above ground plus basement with cellars and garage, inserted in a prestigious residential context with park, swimming pool and tennis courts.
The area is hilly, in the immediate vicinity of Chivasso and 30 minutes from Turin, in a dominant position with an open view of the Po valley and the Alps. Average selling prices in Castagneto Po are relatively low, considering the distance from Turin.
This Villa, however, allows you to live in a very particular and high standing context. Entering the property, the perception is that of living on vacation in a real green oasis of peace.
These features allow us to enhance the property compared to the average of the area. It was therefore decided to create a marketing plan focused not so much on the size and characteristics of the property, but on the emotional aspects and lifestyle that the context allows.
We have decided to make a marketing plan focus not only on the house dimensions and caracteristics but more into the emotional aspect of living in this area and everything that surrounds it.
- Analysis and evaluation of the distinctive characteristics of the property and the context;
- analysis and profiling of potential buyers;
- estimate of the most likely market value of the property: we used comparable in similar contexts even if in different geographical areas;
- Creation of promotional material (videos, shooting with drones, photos) and writing of advertising texts, with an emphasis on the living environment and the "lifestyle", rather than on the property
- definition of the marketing strategy and realization of the advertising campaign;
- management of sales negotiations and technical and contractual documentation.
- Location: Strada della Rossina 40 - Castagneto Po (TO)
- Independent villa
- Commercial area: 307sqm
- Composition: living room, kitchen, dining room, 3 bedrooms, habitable attic, 4 bathrooms, basement with laundry and storage rooms, double garage
- Garden: private, about 300sqm
- Condominium park: 15.000sqm
- Shared swimming pool and tennis court
- Heating: LPG with the possibility of connection to the methane network
- Solar thermal system.